From Switzerland to the EU: How to Register a European Trademark
European Trademark Registration for Swiss Businesses
Switzerland is a global leader in innovation and entrepreneurship. However, with the country located outside the European Union, Swiss companies seeking brand protection across Europe must take a strategic extra step: registering a European Union trademark.
Thanks to the centralized system of the European Union Intellectual Property Office (EUIPO), Swiss businesses can easily obtain EU-wide trademark protection — securing their brand across all 27 member states with a single application. At SwissFirm, we guide entrepreneurs and SMEs through this process with precision and clarity.
Why EU Trademark Protection Matters
Owning a registered trademark in Switzerland gives you national protection. But as soon as you begin marketing your product, service, or brand within the European Union — whether through e-commerce, licensing, or physical presence — you're vulnerable to brand misuse unless your trademark is registered in the EU.
A European Union Trademark (EUTM) provides legal protection, improves international credibility, and helps position your company for growth in key markets such as Germany, France, and Italy.
Can Swiss Companies Apply?
Yes. Although Switzerland is not in the EU, Swiss companies and individuals can apply for an EUTM. The only requirement is to appoint a legal representative with a registered address in the EU — typically a trademark attorney or law firm. Many Swiss companies work with trusted intermediaries like SwissFirm, who coordinate with EU-based legal partners to manage filings, compliance, and representation.
To complement this, we also offer Swiss resident director services and legal representation for companies looking to remain compliant in Switzerland while expanding abroad.
How Does the Process Work?
Registering a European trademark starts with a search to confirm that your brand (name, logo, or slogan) is available and not already protected. You’ll also need to classify your trademark under the correct categories of goods and services (known as the Nice Classification).
Once submitted via EUIPO, the application is reviewed for formal issues and published in the EU Trademark Bulletin. If no oppositions are filed within three months, the trademark is registered.
The process typically takes 4–6 months if uncontested. Your EUTM is valid for 10 years and can be renewed indefinitely.
What Are the Costs?
The base fee is €850 for one class, plus €50 for a second class and €150 for each additional class. Compared to filing trademarks separately in each country, this offers significant cost savings and administrative simplicity.
Swiss Trademark Priority
If you already own a trademark in Switzerland, you may be able to claim priority when registering in the EU — meaning the filing date of your Swiss registration will apply to your EU trademark as well. This can only be done within six months of your Swiss filing date.
Why Work with SwissFirm?
At SwissFirm, we specialize in cross-border business services. We help Swiss companies navigate international growth by aligning corporate, legal, and brand protection strategies. Whether you’re launching a new product in the EU or strengthening your IP portfolio, we ensure your trademark filing is properly structured and compliant.
Together with our network of EU attorneys, we provide a complete solution — from filing and classification to opposition management and renewal reminders.
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